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Your Personal Brand Is One of Your Most Strategic Assets - Make It Work For You!
Personal branding can be said to be your corporate identity. So, what is personal branding? Well, it’s an activity that states the USP of the individual or the company, the purpose of the individual or company concerned, the actions taken to be visible and available to the public at large or your professional community, whatever it maybe.
Marketing
will only be effective, if people trust the brand. Here, comes the role of leadership.
We don’t always need high performance individuals, but we do need highly
trustworthy individuals as leaders when it comes to long term associations and
healthy relationships.
Branding
is what people perceive about the individual or the company concerned. How do
they feel about the connection? How they respond when they hear about the
individual or the company? The key element in your progress is to earn trust
and respect for yourself and your company and you can achieve that by applying
some simple things, such as following: -
· Define what you stand
for.
· Build a digital
portfolio. Be consistent and relevant in approach, as it showcases the
abilities and is also a platform of self-expression which in turn gives you the
opportunity to earn potential credits for yourself and your brand.
· Make yourself visible to
the public. The more people know about you, the more potential to grow and
learn exists.
· Having a name, a logo or
website is not sufficient; if thoughtful leadership is not exercised. People
usually like to associate with people and places where they are valued.
· Create a culture of
equality and transparency.
· Take ownership of what
you do. Be responsible and accountable. If biases take root in your
associations, it will act as a termite and ruin the foundation of relationships
you’ve developed, whether it’s with friends, customers, employees or other
stakeholders.
· Communication is the most
powerful tool. Ignoring it is like digging a well for your own downfall. How
you communicate and connect will decide how people perceive you. Start
networking diligently.
· Build real friendships
and relationships. This is the backbone of your brand. A compelling personal
brand is all about authentic relationships, where people can trust you as a
leader and your brand as a source of meeting their needs. So, act with
integrity. Life and business are all about mutual beneficial exchange. Honor
others and in turn others will honor you.
· Long term relations are
not built in a day and thus require consistent daily efforts. Commitment is the
name of the game. The integration of your personal ethics with your company,
will define its long-term potential capabilities. Remember, your reputation is
built on small details.
· Your behavior and
attitude acts as a sketch that outlines your personality as an individual or
corporate leader or company. Remember, it’s not about the product or service
but it’s all about the experience. Appreciate what you have before it’s too
late. Gratitude opens the gateway of abundance. What you don’t acknowledge you
eventually lose.
The
art of mastering the dynamics of emotional intelligence will act as a magnet
for goodwill and long-term sustainability. Your unhappy customers are your
greatest source of learning, when it comes to how people are perceiving you and
your brand. So, don’t take it as a personal attack but pay attention to where
you are falling short and improve in that aspect for better results, because
ignoring the unhappy customers is like letting go of a potential business
opportunity. What you will earn is a negative review of you and your brand
floating around.
Though,
marketing is a process of communication through various verbal and non-verbal
ways, and involves a skill-set or tactic to make the brand visible, admirable
and irresistible for people to associate with, yet the root of integrity is
what makes it a respectable association and leads to success. Example: Tata's - the name speaks for itself and requires no introduction.
Branding
opportunities are usually disguised in small nameless moments which reveal your
integrity
and sense of purpose as an individual or a leader or
company. Remember, a purpose driven life speaks for itself and needs no
endorsements.
